DD Free Dish was also known as DD Direct Plus, but later it was rebranded to DD Free Dish. It is a free-to-air direct-to-home (DTH) television service in India operated by the Public broadcaster Doordarshan (Bharat).
Unlike other DTH services, DD Free Dish does not charge a subscription fee from its viewers. Instead, it generates revenue through other means.
Some of the ways DD Free Dish earns money -
Auction of DTH TV Channels Slots -
DD Free Dish earns a significant portion of its revenue through the auctioning of vacant DTH slots to private broadcasters. These broadcasters pay a reserved annual subscription fee to secure a slot on the platform for their channels. The auction process allows private channels to reach a wider audience without charging viewers directly.
DD Free dish e-auction is held every year, from 1st April (Starting Year) to 31st March (Ending Year).
You can check the latest e-auction details here.
Advertisements on Doordarshan Channels -
DD Free Dish provides 20+ free-to-air Doordarshan TV channels in this DTH platform including national, international, and Regional TV channels.
Here, We will know how Doordarshan is earning from advertisement.
Popularity -
Exclusive Entertainment Channels -
Doordarshan provides exclusive programs on DD Kisan, and DD Bharati, where DD National HD is the only Hindi entertainment channel in high-definition.
Exclusive Sports -
Doordarshan Network provided exclusive DD Sports 1.0 SD and DD Sports 1.0 HD channels for DD Free dish viewers, which is not available on any DTH and Cable TV platform.
Exclusive Regional TV channels -
Exclusive Regional Doordarshan TV channels are available on DD Free Dish which is very popular with students, government job seekers, and those preparing for competition exams to learn local and state-level news, government schemes, and other general knowledge.
These TV channels are very exclusive to local advertisers.
For Example -
1. DD Madhya Pradesh provides exclusive content in the Bundeli language.
2. DD Goa provides exclusive content in the Bundeli Konkani language.
3. DD Uttarakhand provides exclusive content in the Garhwali and Kumaoni languages.
4. DD Tripura provides exclusive content in the Kokborok language.
You can also find content in other languages - Assamese, Meitei, Khasi, Mizo, Kokborok, and other well-known languages on different regional television channels.
So, now you have understood, that How does DD Free Dish earns money by providing 400+ FREE TV channels in Bharat.
